Joshua Satterlee
Global Consumer Insights Leader | Innovation • Strategy • Human Understanding
- Role
- Senior Insights Manager - Petcare Global Innovation - Care at Mars
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Joshua Satterlee
I work in global consumer insights, helping companies understand people and translate that understanding into innovation and strategy. My experience spans quantitative research, qualitative immersion, and cross-cultural frameworks that have guided multi-billion-dollar brands and influenced senior leaders.What drives me is making sense of people — connecting diverse data points to create a more complete, nuanced picture of their needs and behaviors. At the core, I focus on Global Consumer Insights, Innovation Strategy, and Executive Influence — the levers I use to turn human understanding into business growth and long-term brand impact.
Experience
Senior Insights Manager - Petcare Global Innovation - Care
Dec 2023 — Present · Franklin, TN, US
Shape global innovation strategy by embedding consumer voice in early-stage pipelines.Lead global learning plans to identify opportunity spaces and guide concept development.Partner with R&D and marketing to translate insights into investment and design choices.Delivered global immersion (ethnographies, expert interviews, trend scan) that accelerated learning on emotional wellbeing and directly informed platform innovation.
Education
Purdue University
Bachelor of Science (BS), Mathematics, Statistics, and Computer Graphics Technology
2001 — 2006
Wenatchee Valley College
Associate's degree
1999 — 2001
Purdue University Daniels School of Business
Master of Business Administration (MBA), Marketing
2009 — 2011
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