Joshua Thacker
Marketing Data Analyst at the University of Dayton
- Role
- Marketing Data Analyst at University of Dayton
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
Experience
Marketing Data Analyst
Sep 2024 — Present · Dayton, OH, US
Assist the University Marketing and Communications team with key strategic decision-making• Analyze advertising and website data to determine advertising campaign effectiveness and synthesize actionable insights• Create and maintain dashboards displaying metrics, key performance indicators, and trends that help provide recommendations to optimize marketing efforts and achieve goals• Monitor and maintain data flows to University Marketing and Communications resources• Develop benchmarks to compare ongoing advertising performance• Assess emerging technologies to identify new ways the University can use digital marketing to engage its audiences
Education
University of Dayton
Master's degree, Business Analytics
Cedarville University
Bachelor of Science - BA, Marketing, Data Analytics
2018 — 2022
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