Joshua Mason

Managing Director - Head of Digital Strategy and Delivery @State Street

Set the technology vision for marketing across all digital marketing programs including web content management, email, social media, search engine optimization, analytics, and lead generation. Owned and led the implementation of a multilingual global instance of Adobe Experience Manager that supported over 150 websites across 20 different countries and nearly doubled the rate of lead generation after launch. Serve as primary liaison with IT and coordinated integration of digital strategy across all channels, including the definition of business requirements for the evaluation, acquisition, implementation, and integration of digital systems. Advise other functions, especially digital marketers, and Web developers, on digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance.