Joshua Luckow

About Joshua Luckow

I operate at the intersection of hospitality, longevity, wellness real estate, and technology-enabled health ecosystems.Over 27 years in global growth industries — spanning wellness, healthcare, technology, hospitality, and pharmaceuticals — I have led across strategy, operations, finance, business development, branding, and digital transformation within organizations ranging from $200 million to $52 billion in scale. My work focuses on market-driven growth, full P&L leadership, and long-term asset value creation.For 14 years, I served in senior executive leadership roles at Canyon Ranch, one of the world’s most respected wellness hospitality brands. Canyon Ranch was stewarded by my family from 1979 to 2017, shaping my long-term perspective on brand integrity, operational excellence, and value creation across hospitality, integrated health, and residential real estate.Earlier in my career, I worked as a technology consultant and software developer within global institutions including Arthur Andersen and Merck. This experience strengthened my advisory capabilities through exposure to enterprise-scale systems, governance, digital architecture, and operational best practices.I specialize in building integrated, personalized health ecosystems — transforming wellness from a standalone amenity into a strategic growth and valuation driver.Today, I serve as Founder & CEO of SolaVieve, a next-generation wellness platform serving U.S. employers while operating across the U.S. and Europe. Based in Europe and active internationally, I previously led a major multi-year wellness initiative in Germany, further strengthening my international operating and execution experience.In parallel, I selectively advise hospitality, longevity, and wellness real estate brands on:• Positioning & brand evolution• Integrated medical + lifestyle ecosystem design• Profitability & revenue optimization• Wellness-driven real estate and asset value strategy• Scalable hybrid physical–digital health modelsMy board and advisory experience includes leadership with the Global Wellness Institute (former Chair, Digital Wellness Initiative and Immersion Initiative), ISPA (International Spa Association), and the United Nations Global Sustainability Index Institute Foundation (UNGSII). I also co-founded and served as President of NEXUS Executives, an international peer advisory organization for C-suite leaders and entrepreneurs.Selective advisory engagements available.

Experience

1. Founder and CEO

   SolaVieve

   Sep 2017 — Present · Heidelberg, DE

   SolaVieve is an international health and wellness company with subsidiaries in Germany and Switzerland focused on offering personalized, holistic, and integrated health and wellness experiences through digital platforms and physical environments. Advancing healthcare through high-tech and high-touch solutions.

Education

• University of Arizona - Eller College of Management

  Bachelor of Science in Business Administration (B.S.B.A.), Double Major: Management Information Systems; Operations Management

  1995 — 1999

• University of Arizona - Eller College of Management

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2007 — 2008