Joshua Lipka
Inclusive Brand Identity & Web Designer | Impacting LGBTQ+ Businesses, Nonprofits, & Entrepreneurs | Certified Nonprofit Hero 🌈
- Role
- Creative Director at Digital4good X Icanhelp
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Joshua Lipka
I\'m a Creative Director and Brand Strategist with 16+ years of experience building brands…
Experience
Creative Director
Aug 2020 — Present · Seattle, WA, US
Through a partnership with students and educators,#ICANHELP delivers powerfully-relevant programming and curriculum to build supportive school communities and develop the next generation of digital leaders and changemakers who use Digital4Good.Brought on board to manage a complete rebranding of both #ICANHELP and Digital4Good, complete new logo development, curate new brand color palettes, and create a completely new website from the ground up. Collaborated with student interns and specialists to maintain the new brand standards and brand position throughout all concepts to final production.• Translated course materials to online courses, teaching students and educators about Online Safety, Building Trust On Campus, and Social Media Policy• Quality Assurance on all assets to ensure brand consistency• Weekly mentorship meetings with student interns and specialists to review current projects and work they have completed while providing constructive criticism and teaching them how to follow brand guidelines & software usage• Managed video, graphic design, and marketing teams to curate and promote all educational handouts, course materials, and social media planning• Developed several marketing campaigns for online course sales to bring in additional funding to support non-profit efforts; including email drip campaigns and offer automation; Amazon Smiles; Google Grants for PPC; YouTube for Non-Profits• Created apparel items and mockups for reselling to promote #ICANHELP & Digital4Good efforts and community support• ReBranded and curated a completely new Digital Wellness Library for Students & Educators as a free online resource; Including PowerPoint Presentations, Video Assets, PDFs, Flyers, Social Media Posts, and Posters for educators• Drafted new Design Contest Campaign to challenge students to use creativity to create digital art for print, and then the top 3 win prizes and clout; Providing the non-profit all proceeds from any sales
Education
Self-taught
Bachelor of Arts - BA, Graphic Design
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.