Joshua Goff

Product Marketing @ TikTok

Role
Product Marketing Manager at TikTok
Location
Austin, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Joshua Goff

Growth & Client Strategy Leader | Product Adoption | GTM Strategy | Relationship-DriverI’m a growth and client strategy leader with 10+ years of experience scaling revenue, guiding product direction, and strengthening partnerships across fast-moving SaaS, digital marketing, and e-commerce environments. My work centers on understanding how customer needs evolve and making sure product and go-to-market strategy evolves with them.I take a data-driven and relationship-first approach: I listen for real problems, translate insights into clear strategy, and collaborate across teams to turn that strategy into measurable impact. I’ve led large account portfolios, coached teams, shaped product enablement programs, and built growth playbooks that drive both adoption and long-term value, not \"just\" short-term wins.Creativity is a core part of how I operate. I’ve toured as a musician, built successful marketing campaigns, designed messaging frameworks, and worked hands-on with creative tools to tell stories that connect. This background helps me bridge the analytical and emotional sides of growth, seeing both the business objective and the human one.What matters to me: useful products, thoughtful collaboration, honest communication, and work that leaves things better than it found them.If you’re building something with meaning and momentum, I’d love to connect!Currently open to: Strategic Account Leadership, Partner Success, GTM Strategy, and Customer Growth roles within product-led, creative-forward, AI, SaaS, or platform-driven companies. I work best where collaboration is real, customers drive the roadmap, and the work has purpose.

Experience

  1. Product Marketing Manager

    TikTok

    Jan 2026 — Present · Austin, TX, US

Education

  • Full Sail University

    Bachelor's degree in Music Production, Music Production

    2011 — 2015

Skills

  • Music Production
  • Music
  • Audio Post Production
  • Recording
  • Film
  • Audio Engineering
  • Audio Editing
  • Post Production
  • Music Theory
  • Video
  • Sound
  • Multimedia
  • Singing
  • Music Industry
  • Composition
  • Entertainment
  • Studio Recording
  • Songwriting
  • Pro Tools
  • Music Publishing
  • Apple Software
  • Apple Support
  • Social Media
  • Brand Development
  • Mobile Device Management
  • Ios
  • Os X
  • Video Post-Production
  • Music Composition
  • Audio Recording

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Joshua Goff — Product Marketing Manager at TikTok in Austin, TX, US | Unifers