Joshua Christopher
Branding specialist | Digital Marketer | Graphic designer | Video Editor
- Role
- Digital Marketing Strategist at Petra Oil Bitumen
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Joshua Christopher
An individual with the ability and capacity to take your business a huge notch up with the incorporation of the digital space along with unique ideas and creations into your business processes. The outlook of a brand/business/company/channel and the approach to potential customers is the prime need of any business in today\'s scenario and one of the main factors affecting that need is design and digital presence. I\'m Joshua.Expanding businesses digitally, targeted to very specific or potential clients and customers through the incorporation of relevant posts, modern designs and digitalization is what I specialise in.
Experience
Digital Marketing Strategist
May 2024 — Present · Dubai, AE
As the Digital Marketing Strategist at Petra Oil Bitumen, I lead the company’s digital presence and visual communication strategy to ensure brand consistency, global appeal, and industry relevance. My role bridges creativity and strategy, encompassing a wide range of responsibilities, including- Brand Strategy & Revamp: Spearheaded a complete brand overhaul, redefining Petra Oil Bitumen’s visual identity to align with global standards and market positioning. Developed new brand guidelines to ensure consistency across all platforms- Design & Creative Direction: Lead the design of all brand collateral, including brochures, pitch decks, trade show materials, product catalogs, packaging elements, and internal documentation- Social Media Management: Create and manage engaging, trend-driven content tailored for multiple platforms (LinkedIn, Instagram, Facebook, X, Pinterest), incorporating industry news, humor, and storytelling to build brand recognition and customer engagement- Website Design & Maintenance: Designed and currently maintain Petra’s corporate website, ensuring it remains visually appealing, user-friendly, and optimized for SEO and performance- Cross-Functional Collaboration: Work closely with the leadership, sales, and product teams to ensure alignment between digital strategies and business goals- Campaign Execution: Develop and implement digital campaigns to boost visibility, engage stakeholders, and support global business development initiatives.
Education
SRM IST Vadapalani Campus
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Loyola Academy, Hyderabad
Bachelor of Science - BS, Animation, Interactive Technology, Video Graphics and Special Effects
2018 — 2020
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