Joshua Chen

About Joshua Chen

Modern Marketer who\'s passionate about storytelling and the integrated process, from developing creative strategy via foundational audience insights through to campaign ideation and impactful execution. Specialties: Brand Management, Creative Strategy, Consumer Research, Modern Marketing, Integrated Marketing, Multicultural Marketing, Inclusive Marketing, Product Marketing, Retail Marketing, Program Management, Project Management, Campaign Execution, Event Management, Go To Market Strategy.

Experience

1. Integrated Marketing Lead, Xbox

   Microsoft

   Nov 2023 — Present · Redmond, WA, US

   Leads Global Integrated Marketing for game titles across Xbox Game Studios Publishing, Ninja Theory, and Rare.Manages a team that owns the creative process, working closely with studio leadership to help craft brand identities and visual storytelling that are authentic to the products being developed, that feel personal to target audiences, and that spark awareness and conversation to ultimately drive consumers through the purchase funnel. Produces impactful consumer facing creative through key art, trailers, owned and earned channels, paid media, events, retail, and community. Experience managing creative for all facets of the GTM campaign, from announce, to key owned and industry beats (like Developer Direct, Xbox Showcase, Gamescom, and Tokyo Game Show), to launch, accolades, DLC, and sustain. Passionate about games (145K gamerscore), about the industry, and about telling stories that resonate with the community.

Education

• UW Foster School of Business

  BS, Finance & Entrepreneurship

  2002 — 2006

• University of Washington

  BA, Finance, Entrepreneurship

  2002 — 2006

Skills

• Product Marketing
• Program Management
• Consulting
• Advocacy
• Marketing Strategy
• Crm
• Social Media Marketing
• Project Management
• Product Management
• Sales
• Marketing
• Strategy
• Management