Joshua Abneri
- Role
- Associate Director, Addressable Strategy at KINESSO
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joshua Abneri
Strategic marketing professional with over nine years of experience, I am currently an…
Experience
Associate Director, Addressable Strategy
May 2020 — Present
Manage a national team of 15+ performance marketing consultants selling through Addressable (Programmatic & Performance Marketing) TV/Video media opportunities to agency counterparts and clients •Developed and implemented Addressable Strategy standardization processes to streamline workflows, eliminated redundancies, and improved efficiencies, leading to a 65% increase in billings and a 39% increase in revenue YoY in 2022 •Facilitate and lead cross-functional collaboration with multiple stakeholders across agency counterpart teams, clients, and media & data partners to ensure strategic alignment across all applicable channels throughout the entire campaign life cycle from the initial strategy phase to the final presentation of post-campaign measurement attribution study reports •Created and led onboarding training sessions on best practices and processes for running successful Performance Marketing campaigns, to clients and team members in Matterkind’s LA, NY, and SF offices •Received Cadreon Collaboration Award and Cadreon CARE Award for Creativity in June 2019 and Matterkind Bronze and Silver Case Study Awards in July 2021
Education
University of Maryland - Robert H. Smith School of Business
Bachelor of Science (B.S.), Marketing
Skills
- Product Marketing
- Public Relations
- Google Docs
- Promotions
- Social Networking
- Social Media
- Event Management
- Media Buying
- Customer Service
- Sales
- Project Management
- Advertising
- Fundraising
- Market Analysis
- Food & Beverage
- Leadership Development
- Organization
- Microsoft Word
- Photoshop
- Management
- Creative Writing
- Brand Management
- Internet
- Outlook
- Tutoring
- Networking
- Youtube
- Economics
- Microsoft Office
- Creative Strategy
- Microsoft Excel
- Bartending
- Sports
- Online Marketing
- Philanthropy
- Windows
- Strategic Planning
- Marketing Communications
- Marketing Strategy
- Brand Development
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