Josh Troy

About Josh Troy

I specialize in on-brand content and marketing for e-commerce. With over 20 years of frontline experience, I know how to boost traffic, drive orders and move the needle with online shoppers. I\'m proud of my track record for helping great brands achieve their goals online. At Josie Maran Cosmetics I oversaw a top-to-bottom relaunch of the online business which would grow by during my time at JMC. At Stila Cosmetics, I leveraged my experience and creativity to double shopper conversion and quadruple online revenue.At Rhino I set the strategy for all content on a wide range of sites like Sinatra.com (Frank Sinatra\'s official site) and Dead.net (the online home of the Grateful Dead). One of the most exciting challenges was a complete relaunch of Rhino.com, where I helped bring this famously independent record label into the digital age.As Director of Online Merchandising at Teleflora, my focus was on making sure our product assortment was in sync with our customers. By fine-tuning our online presentation I maximized our conversion and ensured that our shoppers kept coming back.

Experience

1. Director of Ecommerce

   Stila Cosmetics

   Mar 2023 — Present · Los Angeles, CA, US

   Boosting the direct to consumer business for this legendary beauty brand.

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Radio and Television

Skills

• Digital Marketing
• Ppc
• Sales
• Email Marketing
• Marketing Strategy
• Direct Mail
• Mobile Marketing
• Strategy
• E-Commerce
• Merchandising
• Marketing Communications
• Facebook
• Digital Strategy
• Interactive Marketing
• Online Marketing
• Social Media Marketing
• Direct Marketing
• Analytics
• Marketing
• Sem
• Multi-Channel Marketing
• Web Analytics
• Competitive Analysis
• Start-Ups
• Online Advertising
• Customer Acquisition