Joshua Sellers
Crm Email Marketing Specialist at Wss @Foot Locker
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WORK HISTORY
Crm Email Marketing Specialist at Wss @Foot Locker
Los Angeles, CA, US
Designed and executed comprehensive customer retention strategies across email, SMS, push notifications, and the WSS Rewards loyalty program, driving engagement, repeat purchase, and lifetime value. Led end-to-end campaign planning, segmentation, and automation, leveraging data insights to personalize messaging and optimize performance across all channels.Key Successes- Increased SMS database by 153% and built channel to become one of the leading revenue generators for e-commerce and key touchpoints for WSS Rewards - Integrated SMS marketing software with CRM/in-store POS software to allow for cross-channel acquisition and better omnichannel experience - Launched new Loyalty Program, helping drive customer retention and create LTV with points and exclusive sales/communication incentives - Launched new ShopWSS application and built Push Notification strategy, driving traffic and revenue, as well as user growth via deep linking strategies across retention channels- Consolidated retention marketing onto one platform (Attentive) to create seamless customer journeys/life cycle messagingSoftware Experience: Klaviyo, Attentive, Bluecore, Bazaar Voice, Tapcart, Shopify, Photoshop, Airtable
EDUCATION
University of California, Santa Cruz
Bachelor's degree, History
ABOUT JOSHUA SELLERS
Hey there! Here\'s a tidbit about who I am (containing but not limited to):> Driven digital marketer with 3+ years of experience in retention with international DTC companies > Experience in Email & SMS Marketing, List Segmentation, CRM & Lifecycle Marketing, A/B Testing, Data Analysis, Project/Campaign Briefing, and Project Management > Proficiency in Klaviyo, MailChimp, Salesforce Marketing Cloud, Adobe Campaign, Shopify, Google Analytics, and Adobe Photoshop & XD> Currently learning more about Social Media strategy and content development, and synergy between social and email/sms channels > Goal: I would like to eventually lead a digital department overseeing all channels and help develop a successful e-commerce team
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