Josh Samson
Marketing storyteller with passion for content creation. Experienced in product launch, GTM, partner marketing, branding, field enablement, product marketing, and strategy.
- Role
- Marketing Project Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Josh Samson
Senior B2B Content & Product Marketing Strategist with 10+ years driving enterprise SaaS demand through narrative-led content, product launches, and thought leadership. Proven record of influencing pipeline ($26M+), revenue growth (30%+ YoY), and audience expansion across Microsoft and high-growth SaaS. Expert at translating complex technical products into compelling stories that enable sales, differentiate products, and accelerate go-to-market impact.I am driven and fixated on setting goals and achieving them, as evidenced by my 2018 completion of the World Marathon Challenge in which I ran 7 marathons in 7 days on all 7 continents.
Experience
Marketing Project Manager
Apr 2024 — Present · Seattle, WA, US
Led cross-OEM marketing execution for a new Windows PC category launch, partnering with HP, Samsung, Dell, Lenovo, Acer, and ASUS to align messaging, assets, and timelines across partner-owned channels.• Project-managed Microsoft’s first-ever Rewards Sweepstakes with OEM partners, coordinating legal, creative, vendor, and partner stakeholders to deliver a net-new co-marketing initiative.• Owned a large-scale analysis of OEM-owned and operated marketing channels to identify messaging gaps and optimization opportunities, informing improved co-marketing alignment.• Developed and managed monthly partner marketing newsletters, ensuring consistent messaging, launch awareness, and campaign visibility across OEM audiences.• Collaborated with global marketing leads and external agencies to align deliverables, timelines, and reporting standards for high-priority partner initiatives.• Led field marketing enablement across OEM partners, ensuring sales and partner teams had timely access to launch messaging, assets, and campaign guidance.• Owned asset intake, review, governance, and distribution workflows for the new PC category launch, ensuring brand, legal, and regional compliance.• Built and maintained integrated launch plans with clearly defined milestones, dependencies, and success criteria tied to business outcomes.• Partnered with analytics and customer-journey teams to manage initiatives improving discovery and navigation across OEM partner websites.• Led reporting and data integration for the Windows 10 End of Support (EOS) Consumer Campaign and Pilot, ensuring accurate regional performance tracking across UK, France, and Germany and reliable attribution of traffic to OEM sites.
Education
University of Washington
MA, Communications - Digital Media
University of Washington
Certificate, Photography
University of Wisconsin-Madison
BA, Communications
Skills
- Photography
- Photoshop
- High-End Retouching
- Videography
- Media Production
- Editing
- Digital Media
- Production
- Blogging
- Video
- Storytelling
- Adobe Creative Suite
- Social Media
- Final Cut Pro
- Multimedia
- Television
- New Media
- Advertising
- Film
- Writing
- Video Editing
- Microsoft Office
- Copy Editing
- Web Design
- Integrated Marketing
- User Experience
- Entertainment
- Stories
- Film Production
- Video Production
- Creative Writing
- Production Management
- Mac
- Photographic Lighting
- Strobe Lighting
- Image Editing
- Digital Photography
- Lightroom
- Portrait Photography
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