Jongmu Oh
Promotion and Non-fare Revenue Analytics Manager, Customer Insights - Marketing @Metrolinx
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WORK HISTORY
Promotion and Non-fare Revenue Analytics Manager, Customer Insights - Marketing @Metrolinx
Toronto, ON, CA
As Promotion and Non-Fare Revenue Analytics Manager at Metrolinx, I lead a high-performing data science team to deliver actionable insights that drive marketing, sales, and strategic business decisions across the Greater Toronto and Hamilton Area. I oversee forecasting, market sizing, and go-to-market (GTM) strategy initiatives to support revenue growth and customer acquisition. By architecting innovative analytics frameworks and cloud-native data solutions, I empower cross-functional teams with critical intelligence on ridership, revenue, and customer segments, supporting organization-wide growth and operational excellence. Additionally, I spearhead the development and implementation of AI strategies and solutions, leveraging advanced machine learning and artificial intelligence to further enhance data-driven decision-making and business innovation.
EDUCATION
University of Toronto - Rotman School of Management
MBA, Innovation and Entrepreneurship
Wilfrid Laurier University
Business Foundations
University of Waterloo
Bachelor of Applied Science - BASc, Honours Electrical Engineering
SKILLS
ABOUT JONGMU OH
I help people make data-driven, actionable decisions by finding insights from a pool of data in the correct context based on my experiences in various industries and positions past 15 years. I believe that if you can\'t explain you ideas to kids in a simple sentence or two, then probably that idea is still too complex for everyone.Core competencies, while not limited to:• Business intelligence: data (quantitative, qualitative) analysis, visualization, insights delivery• Product management: ideation, roadmap management, KPI design, market research, client engagements• HCI: needfinding analysis, user journey design, mockup/wireframe design• Cloud technologies: 4x GCP, 1x AWS certified, 1x Azure certified• Project Management: PMP, Lean Six Sigma Greenbelt, Professional Scrum Master I, Microsoft Project Certified
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