Josh Fredrickson

About Josh Fredrickson

Over 25 years of experience leading a wide variety of Digital Transformation/Digital Marketing/Ecommerce projects including implementing Salesforce Data Cloud and Marketing Cloud, CMS platforms, CRM Systems, Live Chat platforms, automated AI/ML website product recommendations, website personalization tools and much more. I\'ve managed teams as large as 96 individuals in successfully executing with those tools and achieving exceptional business results. I\'ve also managed an inside sales team which supports web lead/demand gen follow up and client support. I really enjoy developing strategies that drive incremental revenue and participating in large projects that make a big impact and a meaningful difference at the companies I\'ve worked for.

Experience

1. Director of Digital and Customer Experience

   Delta Dental of Arizona

   Jul 2023 — Present · Phoenix, AZ, US

   Lead digital transformation across web platforms, data, marketing automation, AI strategy, and analytics. Partner across Marketing, IT, BI, DDMI, Creed, Penrod, and Renaissance to modernize systems, improve member experience, and drive measurable enrollment growth.• Led the redesign and launch of SmilePowerAZ.com, a multi-integration rebuild recognized with DDAZ’s Best Team/Project Award. Delivered 5,284+ enrollments since Feb 2025 and completed 10+ web builds, including a Spanish-language version of the site, new Stripe API payment flow, and the Palo Verde Ortho plan.• Own the Salesforce Marketing Cloud/Data Cloud ecosystem with 12+ automated journeys driving strong conversion rates—17% I&F Nurture, 16% At-Risk Vision, 20% I&F No Dental Visits, 20.1% Group No Dental Visits—including 1,216 signups and $314K+ from I&F Nurture alone.• Built and launched the Abandoned Cart program through a multi-vendor integration, converting 517 enrollments at a 23.3% rate.• Strengthened analytics maturity by partnering with our Marketing Technology Manager to define vision and requirements for the PowerBI Live Board, enabling enterprise insights into funnels, attribution, and journey performance.• Elevated SEO + AI capabilities by identifying gaps, hiring the new SEO/AI role, and partnering with our new Search Marketing Manager, contributing to +16.9% YoY organic traffic,+13.8% GSC clicks, and 280% growth in SERP features.• Improved HIPAA posture leading our Destinations Project, anonymizing analytics data before sending to non-BAA platforms such as Google Analytics and Meta/Facebook.• Winner of DDAZ’s internal Shark Tank competition for proposing an AI/SDOH risk initiative; contributed to DDAZ’s enterprise AI strategy (with Accenture), leading to my selection to serve on DDAZ\'s Innovation Council.• Received the DDPA BizTech Award for leading implementation of Salesforce Data Cloud and Marketing Cloud.

Skills

• Project Management
• Construction Management
• Team Building
• Contract Negotiation
• Contract Management
• Social Media Marketing
• Leadership
• Strategic Planning
• Marketing
• Marketing Strategy