Rohan Joshi

About Rohan Joshi

8+ years of walking into companies where marketing did not exist or was not working, and turning it into a function that drives revenue.Three CEOs hired me directly to do exactly that. Each time, I started with nothing — no team, no brand, no campaigns, no tech stack — and built the entire marketing operation from the ground up: brand identity, channel strategy, demand generation, martech, team structure, and reporting tied to pipeline and revenue.At a $10M+ construction company, I managed a $700K annual budget across paid search, paid social, SEO, content, email, and events — delivering 8x return on spend. I identified an untapped service category, built the full go-to-market plan, and launched it end to end — driving a 23% increase in qualified leads. I also led a company-wide rebrand and implemented HubSpot CRM to give leadership its first real pipeline attribution and ROI visibility.At a fintech startup, I was the first marketing hire and built everything from scratch — brand, content engine, email sequences, SEO, and website. At a separate fintech SaaS company (NeutrinoIQ), I am leading the product from concept through MVP — owning research, positioning, UX direction, go-to-market planning, and product management while overseeing an offshore engineering team.Earlier, I led marketing and operations for an edtech company, drove a COVID-era pivot to online learning that expanded reach by 30% and grew revenue by 45%, and launched a new vertical that drove 100 new enrollments within six months.The through line: I build the plan and I execute it. I own the budget and I own the results.What I bring:• Full-funnel demand generation and customer acquisition (B2B & B2C)• Go-to-market strategy — from research through launch• Brand strategy, positioning, and messaging• P&L ownership and budget management ($700K+)• Marketing ops, CRM (HubSpot, Salesforce), closed-loop reporting• Cross-functional leadership — marketing, sales, product, engineering• SEO, SEM, PPC, paid media, email, content strategy, automation, ABM• AI workflows — ChatGPT, Claude, Perplexity• CRO, A/B testing, customer lifecycle marketingIndustries: Fintech, SaaS, EdTech, Construction, ManufacturingTools: Salesforce, HubSpot, Marketo, Google Analytics, Google Ads, Meta Ads, Tableau, Power BIEducation: MBA, UC Riverside | Six Sigma Green Belt | Google AdsOpen to Marketing Director, VP of Marketing, and CMO roles. If your company needs someone who has built from zero, fixed what was broken, and tied it all to revenue — let\'s talk.

Experience

1. Marketing Coordinator

   Fusion Wealth Management

   Nov 2023 — Present · US

   Fintech startup. Hired as the first marketing resource. Direct report to the CEO.• Built the full marketing operation from zero — brand identity, channel architecture, content engine, email infrastructure, SEO program, and marketing technology stack — for a fintech startup with no prior marketing function.• Developed a multi-channel demand generation strategy across SEO, email, social media, and content marketing. Grew audience engagement by 500% and organic website traffic by 30% within the first two quarters.• Designed email nurture sequences targeting high-net-worth prospects. Achieved a 38% open rate and 28% click-through rate — 2x the financial services industry benchmark — and shortened the lead-to-consultation pipeline.• Integrated AI tools (ChatGPT, Claude, Perplexity) into marketing workflows for content creation, SEO keyword research, competitive intelligence, and performance analysis. Reduced content production time by 40%.• Redesigned the company website using data-driven UX analysis and conversion-optimized CTAs. Lifted inbound lead conversion rate by 3% and reduced bounce rates across key landing pages.

Education

• University of California, Riverside

  Master of Business Administration - MBA, Marketing

• University of Mumbai

  Bachelor of Engineering - BE, Electronics and telecommunications

  2013 — 2017