Josh Hopkins

About Josh Hopkins

Passionate marketing leader and strategist with 20+ years of diverse marketing experience focused on improving patients lives, with a strong healthcare industry focus for the past 17 years. Proven people leader and mentor for 10+ years. Demonstrated success in delivering exceptional marketing initiatives that drive business objectives by leveraging customer insights and data to create effective commercial strategies. Proficient in navigating and thriving within a regulated and legal environment governing medical device marketing and promotion.A thought leader in emerging technologies, particularly in digital marketing and integrating artificial intelligence into commercial operations and leveraging generative AI in daily marketing practices. Actively identifies emerging technologies and participates in knowledge sharing initiatives to influence and support commercial business strategies and global organizations.Recognized as a dynamic marketing speaker at industry-leading events on a wide range of topics including healthcare marketing, marketing strategy, creative strategy, brand development, content marketing, email marketing, digital marketing trends, and demand generation.Specialties include:• Leadership• Marketing Strategy• Integrated Marketing• Communication• Project Management• Marketing Operations• Strategic Planning• Sales Enablement• Process Improvement• Event Strategy• Customer Engagement• Digital Marketing• Content Marketing• Marketing Automation• Lead Generation

Experience

1. Group Marketing Manager, Customer Marketing & Operations

   Roche

   Oct 2025 — Present · Indianapolis, IN, US

   Leads customer marketing and operations for Roche’s Molecular Labs franchise - spanning Clinical Molecular, GenMark, and Sequencing & Life Sciences businesses. Responsible for building and scaling customer-centric marketing strategies that strengthen Roche’s leadership in molecular diagnostics.Oversees a high-performing team driving customer engagement, account-based marketing (ABM), marketing strategy, campaign planning, business planning, budgeting, and operational excellence across the portfolio. Partners cross-functionally with Product Marketing, Sales, and Digital teams to deliver data-driven, digitally-enabled campaigns that maximize commercial impact.Champions brand storytelling across customer touchpoints, operational efficiency through technology and AI, and alignment between marketing strategy and business growth.Highlights- Leading formation of the Customer Marketing, Digital, and Operations team for Molecular Labs- Responsible for account-based marketing and AI-enabled marketing processes- Driving portfolio-wide storytelling and campaign execution to elevate customer experience and market differentiation- Serving as a key member of the Molecular Labs leadership team, guiding strategic planning, marketing operations, and performance measurement.

Education

• Purdue University

  BS, Computer Graphics Technology, Psychology

  2000 — 2004

Skills

• Marketing
• Mobile Marketing
• Online Advertising
• Graphic Design
• Regulatory Compliance
• Medical Records
• Leadership
• Html
• Usability
• Web Development
• Biotechnology
• Medical Devices
• SEO
• Operations Management
• Medical Diagnostics
• Strategy
• E-Commerce
• Corporate Branding
• Email Marketing
• Creative Services
• Html5
• Php
• Digital Strategy
• Marketing Operations
• Strategic Planning
• Online Marketing
• Management
• Electronic Medical Record (Emr)
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Molecular Diagnostics
• Mobile Applications
• Lead Generation
• Web Marketing
• Content Marketing
• Web Applications
• Project Management
• Web Design
• User Interface Design