Joshua Clark

About Joshua Clark

For the last nearly 5 years, I have been working diligently in the market research world, perfecting my marketing and research capabilities to make an immediate impact for brands and organizations. My experience ranges from an Associate Researcher to Custom Research Manager, my current title. I started my career in the enterprise technology space, focusing on building my Artificial Intelligence (AI), Machine Learning (ML), and Data Platforms knowledge. Through secondary research, conversations with clients, briefings with organizations, mentorship and guidance from some of the brightest in the industry, I learned what it takes to be a thought leader. In tandem, I crafted my market research skills. Starting in Syndicated and Multi-client Research, I fell in love with the research lifecycle. From start to finish, focusing on: Client reach out Project scoping Research development Questionnaire design Survey development Survey fielding Analyzing data Data visualization Client readouts I learned to provide a polished report that drives actionable insight to clients. As I learned to navigate client relationships, I started to take on more ad hoc requests and more responsibilities. Having my workload change daily excites me, so I looked to custom research and continued my drive to grow my mindset and skillset. As I’ve developed my research abilities, I’ve started seeking more opportunities to grow my leadership skills. I decided to make a move to custom research in the brands and technology platforms space. I now help manage the research lifecycle while leading small teams and helping to maintain client relationships. I’ve been a large contributor to projects scaling from $50k to $1M+. While working as a manager, I am also focusing on diversifying my skillset by improving my qualitative research abilities. Having to manage multiple projects at once has allowed me to become more involved with the qualitative side of research. My passion lies in quantitative research, but I’m always looking for new ways to expand my mindset and grow my skillset. I’ve been able to gain more responsibility with team management by allocating work, knowledge sharing, and aligning skillsets to different stages of the project lifecycle. With projects varying in size, scope, and price, I have been involved with brand tracking, segmentations (and other advanced analytics methods), audience profiling, population sizing, and in-person research. My core responsibilities are changing often and I have much to learn, but I am excited to continue to grow my career with MarketCast.

Experience

1. Manager, Custom Research, Tech & Gaming

   MarketCast

   Sep 2022 — Present · New York, NY, US

Education

• University of Wisconsin-Madison

  Master of Business Administration - MBA, Marketing: Brand and Marketing Management

• College of the Holy Cross

  Bachelor of Arts - BA, Mathematics

  2015 — 2019