Joshen Mantai
Copywriter @SKIMS
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WORK HISTORY
Copywriter @SKIMS
Copywrite 150+ product descriptions, 35+ emails, SMS, push, social media, paid social, retail signs, and web copy a month, including launch of NikeSKIMS full web experience and Roberto Cavalli x SKIMS collaboration as the sole Copywriter - Ideate compelling email concepts & create short, attention-grabbing subject lines, headlines, and body copy- Utilize A/B testing and data insights to refine copy for web, email, SMS, push, and paid social- Collaborate with the VP of Marketing, brand team, e-commerce team, and stakeholders on a variety of assets to ensure brand voice is consistent- Consistently update web assets and copy to ensure our brand voice is compelling
EDUCATION
UC Santa Barbara
Bachelor of Arts - BA
University of Southern California
Master's degree
ABOUT JOSHEN MANTAI
I have a Master\'s degree in Public Relations and Advertising from USC. I have 6+ years of experience in communications, particularly in copywriting, social media, content creation, data analytics and marketing. Some of my strengths include writing in various forms and leading copy projects including: marketing emails, press releases, feature stories, social copy, retail signage, paid social captions, and more.
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