Joshua Elder
Content Strategy Lead, Vice President at JPMorganChase
- Role
- Content Strategy Lead, Vice President at JPMorganChase
- Location
- Oak Park, IL, US
- LinkedIn followers
- 500 followers
About Joshua Elder
I’m an internationally recognized transmedia storyteller (aka “writer of stuff”), a five-time cultural ambassador for the U.S. State Department, and a proven leader who has held senior roles in the media, education, finance, and tech industries.We humans are narrative-driven creatures, and I utilize my deep understanding of story to recruit and manage high performance teams, develop and execute effective marketing & UX strategies, and deliver compelling content for a wide range of firms, from Uber and JPMorgan Chase to DC Comics and UNICEF. No matter the role, I strive to deliver exceptional outcomes, to make work fun, and to aggressively promote the adoption of the Oxford comma.
Experience
Content Strategy Lead, Vice President
Apr 2024 — Present · Chicago, IL, US
I own UX content strategy and execution for Onboarding and Internal Mobility of the employees at JPMorgan Chase. • Formulated the content strategy and wrote all UI copy in collaboration with globally distributed product, design, and engineering teams for a complete redesign of the JPMC pre-hire onboarding experience. Together we delivered a 97.5% aggregate CSAT, an improvement of nearly 50% from the previous baseline.• Assisted in the implementation and change management of JPMC’s internal LLM AI assistant. This included optimizing existing content for AI ingestion, devising sample queries/prompts, and auditing responses to promote accurate output at scale.• Authored internal tone of voice guidelines serving the entire Employee Experience Content team.• Devised content strategy for a major content migration between legacy systems across multiple lines of business.
Education
Northwestern University
Bachelor of Science, Radio/Television/Film
Skills
- Product Marketing
- Digital Libraries
- Sales Presentations
- Publicity
- Social Media Marketing
- Proposal Writing
- Creative Writing
- Email Marketing
- Educational Programs
- Business Strategy
- Entertainment
- Game Development
- Visual Communication
- Video Games
- Writing
- Educational Workshops
- Project Planning
- Film
- Storytelling
- Books
- Educational Consulting
- Graphic Novels
- Cartoons
- Content Management
- Interactive Storytelling
- E-Commerce
- Editing
- Content Strategy
- Fundraising
- Copywriting
- Journalism
- Educational Technology
- Publications
- Project Management
- Editorial
- Nonprofits
- Educational Outreach
- Digital Media
- Public Libraries
- Social Media
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