Josh Fuller

Director of Marketing @Irth

Irth is an industry leader in solutions that improve the resilience of critical asset infrastructure, including our flagship 811 ticket management offering. Artificial intelligence and analytics power additional insights for early detection of emerging problems. Irth has helped some of the world’s largest companies execute the work that is most important to their success in a world where safety, resilience, and reliability are paramount. Roles include:· Analyzing lead and customer data to discover opportunities for comprehensive, multi-channel marketing campaigns for clients, prospects, and product users while planning, executing, and tracking impact along the way· Leading and working alongside outside agencies to improve capacity and velocity of marketing initiatives aimed at improving brand recognition, community relations, employee satisfaction, and customer loyalty· Managing internal and external BDR teams to form a more complete understanding of performance/ROI, focus on the tactics that are working, and ensure all leads are worked, tracked, and purged when necessary· Planning, managing, and elevating conferences and events (virtual and in-person), up to and including organizing speaking opportunities, developing thought leadership pieces, and implementing automated marketing campaigns on behalf of attending sales representatives· Spearheading database hygiene by identifying issues, developing solutions, and training direct reports to resolve issues and self-correct moving forward· Continuously developing data management processes in Salesforce/HubSpot while cultivating a database of over contacts through content marketing, marketing automation tools, and social media campaigns· Owning social media content planning and strategy across all platforms