Joshua Williams

About Joshua Williams

Digital leader with a background in web development, marketing automation, and ecommerce marketing. I have extensive experience modernizing systems and leading projects from conception to deployment.

Experience

1. Director of Digital and Ecommerce Marketing

   Petra Industries

   Dec 2018 — Present · Oklahoma City, OK, US

   As the Director of Digital and Ecommerce Marketing at Petra Industries, I lead initiatives to elevate our online presence and drive revenue growth. My role encompasses overseeing the strategic development and execution of digital marketing efforts, ensuring they align with our business objectives.* Handled the re-platform transition from Magento to OroCommerce, creating a robust and scalable ecommerce infrastructure.* Led the migration of our on-premise Akeneo installation to the Akeneo Serenity cloud-based platform, significantly enhancing our data management and product experience.* Successfully onboarded and integrated HubSpot, leveraging its capabilities to optimize our email marketing and customer engagement strategies.* Developed a workflow management system using Airtable, streamlining product listings management across various ecommerce platforms such as Walmart, Best Buy, Home Depot, Lowes, and Staples.* Executed targeted sponsored product advertising campaigns on Amazon and Walmart, increasing product visibility and sales.* Manage all facets of digital marketing including email marketing, SEO, and both inbound and outbound marketing strategies.* Oversee a team of marketing professionals in digital marketing, website design, content creation, product content, and photography, fostering a culture of innovation and collaboration.Professional Engagement* Invited to speak at Akeneo Unlock events, sharing insights on product data management, product experience, and omnichannel strategies.* Invited to participate in the B2B Commerce UnCut podcast to discuss B2B Commerce strategies.

Education

• Northeastern State University

  Bachelor of Science (B.S.), Computer Science

  2001 — 2003

• Eastern Oklahoma State College

  Associate of Science (A.S.), Computer Science

  1999 — 2001

Skills

• Email Marketing
• Git
• E-Commerce
• Ajax
• Mobile Applications
• Laravel
• Json
• Css
• Akeneo
• Xhtml
• Javascript
• Html 5
• Html
• Mvc
• Web Development
• Html5
• Zend Framework
• Php
• Cascading Style Sheets (Css)
• Apache
• Lamp
• Subversion
• Marketing Strategy
• Mysql
• Xml
• Rest
• Jquery
• Web Applications
• Magento
• Symfony