Josh Jd Dreller

About Josh Jd Dreller

Josh Dreller (JD) is the Senior Director of Content Marketing at Skai, an intelligent marketing platform that helps advertisers optimize their digital campaigns across channels and platforms. He has over 25 years of experience in various roles across brands, agencies, and tech vendors, and holds Google certifications in Analytics and Search Ads. With over two decades at the forefront of digital advertising, JD has carved a niche in driving strategic content initiatives and integrated marketing strategies. He excels at shaping compelling narratives so that each piece of content not only resonates with the audience but also aligns with overarching business goals.\"Content marketing is fascinating to me, and in every role I\'ve had, I\'ve been part of thought leadership programs. Why do I find it so interesting? First and foremost, it works! Storytelling has proven to be one of the most effective ways to impact, influence, and convert an audience. Second, it lets me really engage my creative muscles and my varied, marketing industry work experience. I love that it\'s the powerful, perfect combination of many marketing channels: SEO, social, email, content, analytics, performance, measurement, etc.\"JD\'s leadership style reflects a commitment to fostering innovation, respect, and collaboration. He champions a culture where diverse perspectives are embraced, driving personal and professional growth, and where every contribution is valued in the pursuit of shared success. This approach enhances team dynamics and ensures that every initiative is aligned with broader objectives, exemplifying a forward-thinking mindset that seeks to empower and inspire.

Experience

1. Sr Director, Product Marketing, Agentic Commerce and Search

   Skai

   Mar 2026 — Present

   Leading product marketing for Skai\'s agentic commerce and search marketing solutions — two of the fastest-moving areas in performance advertising. Responsible for positioning, messaging, GTM strategy, and market education as AI agents increasingly reshape how consumers discover and buy products online.

Education

• Florida State University

  BFA, Motion Picture, Television, and Recording Arts

  1992 — 1997

Skills

• General Awesomeness
• Web Analytics
• Media Buying
• Online Advertising
• Affiliate Marketing
• Ppc
• Integrated Marketing
• New Media
• Market Research
• Digital Media
• Creative Direction
• Conversion Optimization
• Lead Generation
• Media Technology
• Google Adwords
• Strategy
• E-Commerce
• Behavioral Targeting
• Mobile Marketing
• SEO
• Direct Marketing
• Awesomeness
• Web Marketing
• Google Analytics
• Media Planning
• Online Marketing
• Mobile
• Search Engine Marketing
• Digital Marketing
• Landing Page Optimization
• Advertising
• Marketing
• Interactive Marketing
• Mobile Advertising
• Email Marketing
• Search Advertising
• Display Advertising
• Digital Strategy
• Analytics
• Marketing Research