Josh Dematteo

Digital Marketing Manager @Travelers

Hartford, CT, US

As part of Travelers’ Enterprise Integrated Marketing team working on paid media, I drive awareness, engagement, and demand through strategic paid media initiatives that connect target audiences with the Travelers brand.I oversee the planning, execution, and optimization of digital advertising campaigns across multiple platforms to deliver efficient, high-performing results. By analyzing key performance indicators (KPIs), I identify insights and develop data-driven recommendations to enhance targeting, creative, and channel mix.Collaborating closely with business partners and digital marketing leadership, I translate strategic objectives into actionable paid media plans that support both short-term goals and long-term growth.In my role, I also leverage advanced marketing technology tools and vendor partnerships to ensure seamless campaign execution and continual performance improvement — aligning every effort with Travelers’ mission to build trust, preference, and customer value.Core Focus Areas:Paid media strategy, planning & optimizationAudience development & targetingCampaign analysis & performance measurementCross-channel integration (display, social, video)Collaboration with internal partners & external agencies

Agawam High School

High School Diploma

Western New England University

Bachelor's degree, Marketing with certification in SAP ERP