Josh Covarrubias
Brand Design | MasterClass | ex-TikTok
- Role
- Senior Manager, Brand Design at MasterClass
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Josh Covarrubias
I build brands that move culture and the bottom line. At TikTok, my first project…
Experience
Senior Manager, Brand Design
Jun 2023 — Present
Designed + launched two new brands in one year: Certificates and On Call, built fully in-house.• Built AI creative pipelines that accelerated design speed and scale across teams.• Managed a remote team of four designers while leading high-impact brand and campaign work.• Directed 10-phase Holiday ’24 campaign, delivering 1K+ assets across paid, email, and product.• Shaped class launch systems to deliver cohesive multi-channel assets on aggressive timelines.• Owned brand guidelines across all MasterClass brands and built toolkits for key art and stock.• Built custom GPTs and prompt libraries to amplify design, video, and creative production.• Led On Call’s highest-performing AI-driven paid marketing campaign from concept to delivery.• Partnered with product teams on painted-door tests that informed future brand strategy.• Recognized for blending taste, systems thinking, and creative risk to drive measurable growth.
Education
Columbia College Chicago
Bachelor of Arts
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