Josh Chasin

About Josh Chasin

Josh Chasin is currently Principal of KnotSimpler, a consultancy specializing in the monetization of data assets in the advertising analytics space. He is also a member of several advisory boards. From 2020-24 he sereved as Chief Measurability Officer at VideoAmp, focusing on the development of the next generation of cross-platform measurement. Immediately prior, Josh spent 14 years at Comscore as Chief Research Officer, where he steered the Media Metrix and vCE services to Media Rating Council accreditation, and to positions of industry marketplace leadership. He also oversaw the development of Comscore’s Total Home Panel and the launch of Comscore’s mobile panels, and led the Comscore TV Product Group.Prior to that, he operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo. Josh is a 35-plus year market research and audience measurement veteran who experienced in all facets of design, development and implementation of syndicated and custom research. He has been involved in the executive management and oversight of audience measurement services for all major media. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.Josh has a B.S. in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, is a frequent public speaker, and was a regular contributor to Mediapost’s Online Metrics Insider column. He has been a member of the Advertising Research Foundation’s Board of Directors and Board of Trustees. He is a past President of the Market Research Council.Josh was the winner of the Advertising Research Foundation\'s prestigious Erwin Ephron Demystification Award in 2020. He was an Ad Age Media Maven in 2012.Josh\'s liner notes for the Allman Brothers Band\'s 2004 DVD, Live From the Beacon Theater, earned him a gold and platinum record from the RIAA. Specialties: cross-platform currency measurement, executive management, marketing, strategy, disentanglement, research, audience measurement, syndicated research, storytelling, writing, speaking, public speaking, communicating, persuading, building consensus, engendering trust.

Experience

1. Principal

   Knotsimpler, Inc

   Jun 2024 — Present · Point Lookout, NY, US

   KnotSimpler is the corporate entity through which I\'m providing outsourced, consulting, contract, and fractional services. For advisory and board roles, I\'ll still just be me.

Education

• NYU Stern School of Business

  BS, Marketing

  1976 — 1981

• Pace University - Lubin School of Business

  MBA cum laude, Marketing Management

  1982 — 1985

Skills

• Being a Straight Shooter
• Survey Design
• Digital Media
• Integrated Marketing
• New Media
• Business Insights
• Nielsen
• Customer Insight
• Primary Research
• Competitive Intelligence
• Marketing Strategy
• Online Research
• Comscore
• Survey Research
• Online Advertising
• Strategy
• Advertising
• Market Research
• Advertising Research
• Executive Management
• Focus Groups
• Questionnaire Design
• Business Development
• Digital Marketing
• Brand Equity
• Media Research
• Consumer Insight
• Quantitative Research
• His Personal Credibility Enhances His Company's Credibility
• Marketing Research
• Marketing
• Public Speaking
• Media Buying
• Strategic Planning
• Omniture
• Media Planning
• Digital
• Strategic Partnerships
• Audience Measurement
• Someone with Ethics Who I Know I Can Trust