Josh Chapman

About Josh Chapman

I’m a growth and performance marketing leader with over a decade of experience helping brands scale through data, creativity, and disciplined execution. I’ve managed multi-million-dollar budgets across Paid Social, Search, Programmatic, and CTV, building strategies that drive both efficiency and brand growth. At GoodRx and Traeger Grills, I’ve led teams, developed full-funnel roadmaps, and turned insights into scalable systems that deliver measurable impact. I’m passionate about connecting creative ideas with data-driven strategy and helping brands reach their next stage of sustainable growth.

Experience

1. Director of Paid Social

   GoodRx

   Dec 2021 — Present

   Directly responsible for acquiring new users, decreasing churn, increasing awareness, and fostering engagement. Coordinate testing and optimize campaigns to strict CAC benchmarks, laddering into broader company objectives by working closely with Data, BI, Product, Engineering, Brand, & Finance to scale existing channels and simultaneously test new ones. Collaborate with the VP of Marketing, as well as the brand marketing and business unit teams on new tests and initiatives to increase customer acquisition and upsell/cross-sell efforts that increase LTV. Highlights- Unlocked Paid Social at GoodRx by expanding the audiences, moving further up the funnel, and introducing new content- Developed a solid foundation with a new measurement model in collaboration with Finance and BI teams- Increased monthly spend by 140% while reducing CAC by over 250%- Gained stakeholders buy-in to not only scale Meta but unlock new channels (TikTok & Pinterest)- Progress and discoveries made within Paid Social campaigns have been so successful that all other paid channels have shifted measurement and/or upper funnel strategies to mirror Paid Social.

Education

• Harvard Business School Online

  Organizational Leadership

• University of Utah

  Bachelor's Degree, Communication and Media Studies

  2011 — 2014