Josh Bultz

About Josh Bultz

Scaling eCommerce & Omnichannel Brands | AI Transformation | P&L Leadership | Revenue Growth | Business Process Optimization & Workflow AutomationI\'m a proven and seasoned operator with 15+ years of experience leading and operating eCommerce brands, functions and divisions, with P&L ownership and consistent growth in the size and scope of responsibilities throughout my career. I have hands-on and leadership experience in DTC & B2B Sales, Marketplaces, Wholesale Distribution, Performance & Brand Marketing, Customer & User Experience, Business Operations, Data and Software Development. My expertise is in strategy development and coaching teams through tactical execution for online-only and omnichannel eCommerce brands, including customer acquisition & retention, subscription-based consumables; driving high-intent traffic; GTM playbooks for launching new products; merchandising tactics that drive first-order profitability, increased AOV’s, and improved conversion rates. I’m passionate about testing and iterating for continuous improvement; driving efficiency, cutting OpEx and unlocking employee productivity by implementing task & workflow automation; democratizing data enabling employee self-service; installing operating systems & management frameworks that drive focus, clarity in accountabilities, better planning (S & OP), more accurate forecasts and coaching teams to deliver higher-impact outputs. Key Highlights: Scaled multiple eCommerce brands to 8- and 9-figure revenues through DTC, Amazon, and retail. Launched new marketplace channels & wholesale partnerships, securing deals with Target, Walmart, Nordstrom & more. As COO of True Classic, Lead with AI to drive operational excellence across key pillars of Inventory Accuracy, GMROI, Demand Planning, Inventory Forecasting and Transportation Management As CRO, Built and lead Retail B2B and DTC Teams at Nathan James, growing revenues from $3M to $45M. As CIO, I lead digital transformation at Nathan James as we built and implemented a custom ERP & WMS, data & workflow automation and analytics to fuel growth and reduce reliance on 3rd party software and logistics. Spearheaded the rebranding of BioTrust Nutrition, consolidating multiple sites into a single $40M DTC powerhouse across Shopify & Amazon Marketplace. Wrote the Amazon 6-Pager & Press Release that lead to the launch of AmazonSupply.com (now Amazon Business) expanding Amazon’s B2B footprint.

Experience

1. Head of Global Supply Chain & Operations (COO)

   True Classic

   Jan 2026 — Present · Boulder, CO, US

   Responsible for Global Supply Chain, Operations and IT, including- Production / Vendor Mgmt & Sourcing- Transportation & Logistics- Warehousing Operations & Inventory Management- Demand Planning & Procurement- IT Operation / ERP, Integrations / Automations

Education

• University of Colorado Boulder - Leeds School of Business

  BS, Business Administration (Marketing)

  1994 — 1997

Skills

• Forecasting
• Cold Calling
• Social Media
• Sales Engineering
• Product Management
• Consulting
• Buyers
• Salesforce.com
• Erp
• Enterprise Software
• Sales Management
• Sales Operations
• Crm
• Sales
• Competitive Analysis
• Multi-Channel Marketing
• Selling
• Start-Ups
• Online Marketing
• Strategic Partnerships
• Customer Satisfaction
• Saas
• P&L Management
• Customer Relationship Management (Crm)
• Leadership
• Management
• Strategy
• E-Commerce
• Marketing
• Sales Process
• Negotiation
• Account Management
• Direct Sales
• Lead Generation
• Business-to-Business (B2b)
• Quality Assurance
• Vendor Management
• Entrepreneurship
• Retail
• Market Research