Josh Brentan

About Josh Brentan

I lead content and messaging, with a growing focus on the space where content, semantics, and AI meet.That space is where AI can do more than understand what a piece of content is about — it can understand what it is, who it\'s for, and when to serve it. As more of our online interactions are mediated by AI, structuring content so machines can reason with it is becoming increasingly important.At Wix, I guide messaging for strategic new business verticals and contribute to the company’s AI evolution through internal enablement efforts, including a newsletter read by colleagues across marketing and sales. I’ve helped position AI-driven products externally, and overseen scaled AI content initiatives internally — balancing creative quality with operational rigor.Alongside my day-to-day role, I\'ve been exploring knowledge-graph–based representations of product meaning, experimenting with enriched metadata and its impact on AI citation behavior, and developing conceptual models for content architecture in AI-first systems.My background — which includes film, magazines, brand strategy, and UX — gives me a cross-disciplinary lens that\'s increasingly useful as storytelling changes and content becomes a structured input to AI systems, not just something humans read.Always open to conversations with people working on semantic systems, AI adoption, and the emerging content layer for agentic experiences.

Experience

1. Content Lead, New Businesses

   Wix

   Jun 2021 — Present · New York, NY, US

   Wix is a leading platform for businesses of any size to create, manage, and grow their digital presence. Working closely with product marketing leaders across the organization, I lead multiple teams of writers supporting strategic business verticals—shaping messaging and content that broaden reach and deepen customer engagement. I operate at the intersection of product and marketing, translating new offerings into clear narratives that support growth and adoption.I’ve also played a key role in positioning and launching AI-driven products externally, and oversaw the production of 150+ web pages as part of Wix’s first AI-scaled content initiative. In parallel, I’ve taken on internal AI enablement initiatives — leading a cross-functional working group to identify high-impact use cases, cataloging and prioritizing AI projects across marketing, and launching an internal AI newsletter to build shared fluency across colleagues across marketing, sales, CSM, and adjacent teams.

Education

• Syracuse University

  Bachelor of Arts (BA), Television, Radio & Film

Skills

• Copywriting
• Ghostwriting
• Copy Editing
• Proofreading
• Blogging
• Content Strategy
• Publishing
• Editing
• Press Releases
• Content Development
• Branding & Identity
• Ap Style
• Feature Articles
• Social Media Marketing