Joshua Borin

About Joshua Borin

I am a Strategy and Operations leader with 15+ years of experience building operational foundations that solve business challenges and drive growth. Guided by my core values of adventure, empathy, and gratitude, I thrive in dynamic environments where collaboration, commitment, and making people’s lives better are at the heart of the mission.From running a profitable two-person startup to selling a family business to driving 5x publisher base growth at Google, my diverse experiences have strengthened my ability to navigate complexity and consistently deliver results. Across every role, I’ve been a central connector—aligning Product, Engineering, Customer-facing, and GTM teams to achieve shared goals.Today, I focus on building scalable operations in GTM and Revenue Operations, Product Operations, and customer ecosystems—laying the groundwork for companies to grow sustainably.

Experience

1. Revenue and Operations

   Sardine

   Jul 2022 — Present · San Francisco, CA, US

   I built Sardine\'s Revenue (RevOps) and Business Operations function. Reporting to CFO. • Sales technology stack and processes: CRM, Sales analytics, contract management, deal desk, and Billing Ops. • Created and manage in-house usage-based billing for 200 customers and 75 different SKUs • Pricing and packaging strategies to improve margin and top-line revenue generation. • Developed key financial reporting metrics such as ARR, GRR, and NRR, providing critical insights for executive decision-making and strategic planning.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA), Entrepreneurship and Innovation | Marketing

  2014 — 2015

• University of Michigan - Stephen M. Ross School of Business

  Bachelors of Business Administration, Entrepreneurial Studies

  2003 — 2007