Josh Baumrind

About Josh Baumrind

My career has focused on helping enterprise software and platform companies turn partner ecosystems into scalable revenue engines.I work at the intersection of ecosystem strategy, partner go-to-market, and new routes to market, designing operating models that allow companies to scale revenue through partners including marketplaces, SIs, resellers, and ISVs.Across my career, I’ve often joined companies at ecosystem inflection points — when partners are already influencing deals, but the ecosystem hasn’t yet been fully operationalized. In those moments, leadership teams recognize that partnerships can become a strategic growth lever, but the infrastructure, GTM alignment, and operating model still need to be matured and aligned to support scalable growth.That’s where I focus- Go-to-market has fundamentally changed.We are now operating in an era where companies rarely win through direct sales alone. Buyers rely on networks of trusted advisors, technology partners, integrators, and platforms to evaluate, implement, and scale solutions.Industry research consistently shows that the majority of B2B opportunities are partner-influenced, shaping awareness, co-sell, and delivery. In this environment, GTM is no longer linear or vendor-centric — it is ecosystem-driven.For SaaS companies to succeed, partnerships cannot operate as a side channel. They must function as a core strategic lever within the go-to-market model- My experience includes:• Architecting ecosystem-led growth strategies tied to revenue, product adoption, and market expansion • Designing and scaling partner motions across cloud marketplaces, ISVs/integrations, resellers, and SIs (including GSIs) • Stepping into organizations at key inflection points to elevate partner strategy, execution, and cross-functional alignment • Building the operational foundations required to scale partner impact (partner operations, attribution, co-sell, enablement)- Industry data consistently shows that partner programs often underperform when launched without clear ownership, realistic expectations, and an operating model aligned to the company’s stage — not because partnerships lack value, but because they are difficult to retrofit once early assumptions are locked in.If you’re thinking about partnerships across early formation, growth, scaling, or optimization, I’m always happy to compare notes.

Experience

1. Chief Partnership Officer

   Retail AI Council

   Jan 2024 — Present

   Serve as the executive voice of the partner ecosystem within a retailer-led organization focused on AI-driven transformation across the retail industry.• Represent the perspective of industry partners, including consultancies, technology providers, and investment firms, within a retailer-led council• Help shape how partners engage retailers across AI adoption, go-to-market alignment, and ecosystem collaboration• Act as a bridge between retailers and ecosystem participants to ensure partner strategies align with real-world retail priorities• Advise on ecosystem structure, partner roles, and collaboration models that support responsible, scalable AI adoption

Education

• Northern Vermont University

  Bachelor of Arts, Business Administration (with Highest Honors)

  1993 — 1995

• Golden Gate University

  MBA, Strategic focus (with Honors)

  2007 — 2008

Skills

• Salesforce.com
• Saas
• Ppc
• Demand Generation
• Account Management
• Strategy
• E-Commerce
• Product Development
• Online Marketing
• SEO
• Business Process Re-Engineering
• Competitive Analysis
• Entrepreneurship
• Selling
• Start-Ups
• Product Management
• Business Development
• Digital Marketing
• Advertising
• Lead Generation
• Customer Acquisition
• Mobile Devices
• Product Marketing
• Deal Closure
• Digital Strategy
• Mobile Applications
• User Interface Design
• Web Analytics
• Integrated Marketing
• B2b
• Enterprise Software
• Direct Marketing
• Leadership
• Sourcing
• Marketing
• Crm
• Mobile Advertising
• Go-to-Market Strategy
• Negotiation
• Strategic Partnerships