Josh Zabel
Brand Builder | Creative & Growth Strategist | Storyteller | People-First Leader
- Role
- Senior Manager, Shopper Marketing at Red Bull
- Location
- North Canton, OH, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Shopper Marketing
Mar 2023 — Present · Columbus, OH, US
BUILD THE BRAND THROUGHOUT THE PATH TO PURCHASE- Develop the advertising and messaging creative throughout the path to purchase- Manage the team that owns the development of Shopper Marketing & Consumer Activations programs; generic, retailer, and Red Bull voiced within Small Format- Consolidate National Shopper Marketing Programming Calendar for Small Format Channel customers- Translate Brand assets and plans into winning Shopper Marketing programs- Design creative and impactful messaging relevant to Small Format Retail landscapeMAXIMIZE REACH AND ENSURE ROI OF RESOURCES AND EFFORTS- Determine advertising investment strategy in Small Format customers, driving purchase conversion and loyalty- Create custom, exclusive and slices of Shopper Marketing programs securing incrementality- Establish goals, measurements and benchmarks to lead and measure program performance. Identify business case opportunities and develop rationale to inform programming decisions- Oversee the multi-prong measurement approach within the Small Format channel including custom research, holistic program recaps, Shopper Spotlight share-outs, After Action Reviews and Annual Learning Plans- Oversee annual Shopper Marketing budget allocation within the Small Format channel- Create and accomplish smart tests, ensure Red Bull stays on the latest of Shopper Marketing tactics and benchmarks external competitor programs in the Small Format channelDRIVE INNOVATION- Develop new applications, testing and tactics; find new technical integrations between Red Bull and our customers\' digital ecosystems- Subject matter expert on digital innovation within Shopper Marketing that can be applied within the Small Format channelLEAD, COACH AND DEVELOP- Develop the Shopper Marketing Specialist & Shopper Marketing Manager, overseeing superregional small format customers across the U.S.
Education
The University of Akron
Bachelor of Arts (B.A.), Psychology
2011 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.