Josh Tominus

About Josh Tominus

SEO Management & AI Integration Leader | NBCUniversal Expertise in Digital Strategy for Major Brands like Fandango, Rotten Tomatoes, & Vudu About Me: At NBCUniversal, I spearhead the SEO initiatives for flagship brands including Fandango, Rotten Tomatoes, Vudu, GolfNow, GolfPass, and SportsEngine. My role encompasses directing organic Google search strategies, collaborating closely with product management for on-page and technical SEO integration, and enhancing user experience. I lead a robust team of SEO specialists and content strategists, ensuring synergy with PR for impactful off-page SEO. My efforts are pivotal in cross-departmental collaboration, embedding SEO insights into market campaigns, and delivering key reports to executive leadership aligned with critical business metrics. Educational Background & Skillset: Holding a Bachelor’s in Business & Organizational Leadership from Valencia College, my career is a tapestry of versatile marketing roles. I possess an extensive understanding of SEO, AI marketing, social media, email marketing, content strategy, and paid advertising. Proficient in tools like AHREFs, SEMRush, Moz, Click Funnels, Google Ads, and CMS like WordPress and Drupal, I excel in fast-paced settings, driving towards key performance indicators and business growth. Commitment to Excellence: Passionate about digital marketing, I am dedicated to delivering outstanding results, fostering growth, and leading innovative strategies in the digital landscape. Connect with me to explore collaborations, share insights, or engage in cutting-edge digital marketing and AI-driven strategies.

Experience

1. Manager, Seo Product & Growth

   NBCUniversal

   Apr 2023 — Present

   o Lead the strategy and roadmap for SEO-driven initiatives across five major brands, aligning acquisition, conversion, and user experience goals with business KPIs.o Define product requirements and write user stories in partnership with product stakeholders, engineering, design, and analytics; set acceptance criteria for new features and platform enhancements.o Launched Rotten Tomatoes cast & crew pages, collaborating cross-functionally to deliver a high-impact feature generating 8-figure annual pageviews and 6-figure annual revenue.o Directed product definition and UX design for the upcoming GolfPass course page redesign, producing wireframes, content architecture, and functional specifications for engineering implementation.o Led site architecture overhaul for discovery landing pages, optimizing taxonomy and hierarchy to improve crawl efficiency, search visibility, and internal linking.o Manage backlog prioritization and release planning for SEO-related features and technical debt, balancing quick wins with long-term platform strategy.o Develop internal automation tools using Flask, JavaScript, and AWS to improve operational efficiency, reduce manual workload, and enhance data visibility for stakeholders.o Coordinate cross-functional problem solving to address critical site architecture issues, restoring and sustaining high-value organic traffic.

Education

• Valencia College

  Bachelor's degree

  2018 — 2022