Josh Sanders
Assistant Vice President, Creative Strategy & Growth Marketing @Fay Group
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WORK HISTORY
Assistant Vice President, Creative Strategy & Growth Marketing @Fay Group
Tampa, FL, US
Lead enterprise creative strategy across a fully integrated financial services and real estate enterprise, supporting a $40B+ portfolio spanning mortgage servicing, lending, insurance, property management, construction, and brokerage across the full property lifecycle- Own and lead enterprise brand and creative strategy across digital, web, print, email, social, and paid channels- Direct cross-functional marketing initiatives in partnership with senior leadership, aligning creative strategy to business goals and growth priorities- Build and lead a multidisciplinary creative team, driving performance, accountability, and professional development- Oversee end-to-end campaign execution and major brand initiatives, including website transformations and customer experience improvements- Manage departmental budgets, resource allocation, and agency/vendor partnerships with a focus on efficiency and ROI- Drive consistency and evolution of brand standards across multiple business units within organizational structure- Awarded Employee of the Year, 2024
EDUCATION
Northwood University
Bachelor of Business Administration (BBA), Business Management
Northwood University - DeVos Graduate School
Master of Business Administration - MBA
ABOUT JOSH SANDERS
Senior marketing and creative strategy leader with a proven record of leading brand, digital, and go-to-market initiatives across complex organizations. Known for translating business objectives into scalable brand systems, high-performing marketing ecosystems, and measurable growth. Trusted cross-functional partner to senior leadership with deep experience building teams and delivering results across integrated channels.
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