Josh Rubin
Executive Creative Director @Royal Caribbean Group
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WORK HISTORY
Executive Creative Director @Royal Caribbean Group
New York, NY, US
Delivering idea-led transformation at scale. Providing strategic and creative expertise for campaigns, full funnel consumer-centric ideation, PR, activation, CRM, content and social campaigns to connect the brand to culture. Merging brand ideas, AI, tech and data for creative solutions. • Spearheading the global creative launch of a new brand,\"Celebrity Cruises River\" within Royal Caribbean Group, overseeing full-funnel brand development, content strategy, and integrated marketing campaigns.• Leading a multi-disciplinary creative team, developing agile social-first content strategies, paid and organic growth campaigns, innovative CRM and platform-native creative executions.• Driving brand engagement, storytelling, and experiential activations that position Royal Caribbean as a leader in luxury and adventure travel.• Additionally - Independent Advisor (AlphaSite) to hedge funds and private equity firms evaluating investments in: marketing, media, AI, mar-tech companies and providing expertise in: the evolution of performance marketing, data-driven creative systems, the integration of AI in brand strategy, SGO vs. SEO, the changing role of agencies vs. in-house teams, the impact of AI search on advertising models, and the use of first-party data in large-scale marketing.
EDUCATION
New York University
BA
ABOUT JOSH RUBIN
Creative Director and Brand Leader focused on building brands, launching campaigns, and…
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