Josh Nusenbaum
CEO & Founder @Seff
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WORK HISTORY
CEO & Founder @Seff
Leeds, GB
SeFF - Sustainable Environmental Friendly FibreMade possible by the multi-talented, planet-loving, business-boosting material that is hemp. Producing new innovative products spanning many industries – from fashion, to home textiles and even 100% biodegradable non-wovens.We are SeFF Fibre. We won’t settle for anything less than revolution on an industrial scale.Chemicals and water. Together these two elements of the manufacturing world hit our planet hard. In India alone, the textile industry saps some gallons of water from the water ways every, single, day. This can’t go on. It’s time for an industry make-over.From farms to mills, ground to consumer, SeFF hemp is capable of cutting out chemicals, driving up production possibilities and boosting business. SeFF is cottonised hemp – completely natural – wispy-soft, silky-sooth. This is nature, at its finest.
EDUCATION
University of Birmingham
Chemistry
ABOUT JOSH NUSENBAUM
A second-generation textile professional, with 15+ years of experience in chemistry, hemp agronomy, and bast fiber processing innovation. I have dedicated my working career to the optimization of the hemp fiber supply chain, gaining an intimate understanding from ‘seed to shirt.’ I have in-depth experience across the entirety of the industry, from agronomy and decortication, to working with global brands and mills developing new products utilizing hemp fiber blends.I have also been responsible for the development of SEFF’s proprietary cottonizing technology. From global patent applications to machinery design and automation, I have worked to enable SEFF to be utilized in high percentage blends and in multiple markets, whilst reducing the environmental impact of producing high-quality hemp fiber.I am hugely passionate about creating a stable hemp fiber supply chain, whilst having a measurable environmental and social impact.
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