Josh Martin

Competitive Media Analyst @ AL Media Strategy

Role: Competitive Media Analyst at AL Media Strategy
Location: Chattanooga, TN, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Competitive Media Analyst
AL Media Strategy
Jun 2024 — Present · Chicago, IL, US
Actively tracked $200+ mm of media spending by all political advertisers involved in the presidential race in the state of Michigan-Leveraged Microsoft Excel and the firm’s proprietary software to conduct ad hoc analysis of spending data-Composed and delivered daily media buying updates to principals at a major super-PAC supporting the Harris campaign-Coordinated with fellow analysts to find new advertisements as they were airing and confirm traffic across media markets-One month rotation with media buying consultants for the IE committee rectifying budget requests and media plans

Education

Davidson College
Bachelor of Arts - BA, History
2018 — 2022

Contact information

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•••••@almediastrategy.com
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Current company

AL Media Strategy

Media Production · 89 employees · Chicago, Illinois, United States

Recognized nationally for our award-winning creative and break-through victories, AL Media has taken on some of the highest profile, against-the-odds challenges in electoral, legislative, and public affairs campaigns… and won. Talking points are one thing. Truly connecting with your audience is another. We pride ourselves on helping clients tell their own stories in compelling speeches, interviews, blog entries, and of course, television spots. Together, we will work with you to create a comprehensive strategy to develop and deliver a winning message. In today’s cluttered media landscape, traditional, one-size fits all media buys won’t cut it. You need to consider the range of mediums available, determine which will best reach your target audience, how to use them, and when to use them. Our firm’s media-buying operation is one of the best, with over 20 years of media placement experience. So how can we help? Victory begins with BIG AL Analytics, our proprietary system that identifies the people we need to persuade and reaches them across TV, desktop, laptop, tablet and mobile phone screens. We place millions of dollars each year, and as a result, we’ve built strong relationships with stations in every market, guaranteeing that our clients have the competitive edge when it comes to ad placement at affordable rates. On the digital side, we use real-time bidding and third party data to ensure that we are reaching the right audience online at the lowest possible price. Using the latest tools to analyze the trends of your target audience, we will provide you with the most effective and efficient media buy options based on your budget. Our in-house post-production facility operates 24-7, which allows us to respond immediately to any new developments, guarantees a quick turnaround time, and keeps our costs low. We work extensively with local cinematographers, producers, and talent to ensure the best raw material possible for each campaign.

almediastrategy.com

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Experience

Competitive Media Analyst

Education

Davidson College

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