Josh Lizotte

About Josh Lizotte

In 2018 I Co-founded Rebel Coast, the world\'s first de-alcoholized cannabis-infused wine and brought an entirely new product category to the California cannabis industry. We helped change the way people consume and view cannabis.I\'m an entrepreneur by heart and an executive with over 15 years of experience leading strategic growth, financial transformation, sales strategy and operational improvement plans in high-growth environments. Accomplished and results-driven leader with extensive experience in the consumer packaged goods (CPG) industry, I specialize in organizational development and growth. Proven expertise in developing strategic initiatives, go-to-market (GTM) strategies, financial modeling, and process optimization to drive performance. I deliver measurable results through effective leadership, operational excellence, and utilize a data-first mindset to resolve complex challenges across diverse business environments.I don\'t just discover problems, I solve and implement resolutions immediately.Big Four consulting alumni and have operated my own boutique consulting firms for nearly a decade. I\'m client-facing for all my engagements and deliver actionable results; I\'ve helped many clients increase revenue 2-4x, optimize operations and turn insights into repeatable playbooks.

Experience

1. Chief Executive Officer & Co-founder

   Rebel Coast

   Jan 2019 — Present · Los Angeles, CA, US

   As CEO of Rebel Coast, I lead with a clear vision and a focus on execution. I’ve built and scaled diverse, high-performing teams by fostering a culture grounded in collaboration, accountability, and continuous improvement. I’ve raised multimillion-dollar capital through strategic negotiations with private equity and venture partners to fund expansion. I oversaw the development of a cutting-edge manufacturing facility to co-produce 50+ SKUs with efficiency and scale. From leading product innovation to crafting go-to-market strategies, I’ve driven category-defining growth across both owned and client brands.

Education

• California State University, Chico

  Bachelor’s Degree, Business Administration-Accounting

Skills

• Microsoft Excel
• Teamwork
• Regression Analysis
• Variance Analysis
• Business Analysis
• Cost Volume Profit Analysis
• Accounting
• Microsoft Project
• Business Process Mapping
• Cost Accounting
• Data Analysis
• Us Gaap
• Microsoft Office
• Powerpoint
• Microsoft Word
• Interpersonal Skills
• Customer Service
• Research
• Time Management
• Financial Analysis
• Financial Accounting
• Social Media
• Total Cost of Ownership
• Account Management
• Public Speaking
• Finance
• Analytical Skills
• Business Development
• Business Process Improvement
• Operations Management
• Strategic Planning
• Business Strategy
• New Market Expansion
• Business Expansion
• Leadership
• Project Management
• Management Consulting
• Management
• Business Process
• Financial Reporting