Josh Davies
Associate Vice President of Emea Growth and Client Experience @Brafton Inc.
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WORK HISTORY
Associate Vice President of Emea Growth and Client Experience @Brafton Inc.
London, GB
As AVP for EMEA Growth & Client Experience, I lead both new-business development and ongoing client growth across the region. I run high-value discovery and strategy meetings, drive rebuy revenue, and manage our EMEA-based Account Managers to deliver high-performance digital marketing strategies across global markets.I oversee a portfolio of key accounts, ensuring clients receive a measurable return on investment and a best-in-class experience. My work includes shaping digital strategy, improving retention, and guiding clients through long-term growth plans spanning SEO, content marketing, paid media, multi-channel campaigns, and demand generation.Alongside commercial responsibilities, I support the sales and adoption of Brafton’s AI platform, contentmarketing.ai, helping clients integrate high SME AI-driven content into their marketing operations.Internally, I collaborate with cross-functional teams - including our project management teams, marketing specialists, creative and operations teams - to enhance performance, improve processes, and ensure we consistently deliver against client objectives. I also lead our ROI reporting processes across the region, helping teams make data-led decisions and aligning activity with commercial impact.Focus areas- Revenue growth, new business, and rebuy strategy- Leadership of regional Account Management teams- Multi-market digital strategy & demand generation- Encouraging AI-enabled marketing adoption and education- Client retention, performance improvement & ROI reporting- Cross-functional collaboration across EMEA, APAC & US teams- Managing both internal and external stakeholders of all levels of seniority (CEOs to Marketing & Sales Execs)
EDUCATION
Cardiff Metropolitan University
Business and Management Studies with Marketing BA (Hons), Business, Management, Marketing, and Related Support Services
Hampshire Collegiate School
GCSE's and A-Levels
ABOUT JOSH DAVIES
I am a creative and analytical marketer, with both client and agency-side experience across B2C and B2B sectors, in a multitude of industries ranging from travel and hospitality to SaaS and Cyber Security businesses. My career so far has shaped me into a dynamic marketing professional adept at digital channel optimisation and driving online revenue growth through data-driven strategies.In my current role as Associate Director of Client Experience at Brafton, I lead cross-functional teams to craft and execute digital marketing strategies for a diverse clientele globally. A testament to my capabilities includes consistently exceeding quarterly targets, spearheading the growth of Brafton\'s EMEA team, and significantly boosting organic growth and lead generation for clients. Notable achievements include growing a client’s blog traffic by 223% YoY (2023 vs 2022) and increasing another client\'s organic growth by 107% YoY in the US market.My tenure as a Search Marketing Consultant at Moore-Wilson was instrumental in honing my SEO and PPC strategy skills. Through thorough SEO performance optimisation and cross-channel digital marketing strategies, I contributed to enhancing online revenue growth for nationally and internationally recognised brands.Having graduated with a 2:1 in Business and Management Studies with Marketing from Cardiff Metropolitan University, I’ve continually sought to apply and expand my academic knowledge in the real world, striving for tangible results.I am passionate about leveraging my experience to contribute to my client\'s growth as a performance marketer. My rich experience in creating and implementing strategies utilising tactics like PPC, SEO, content marketing and video allows me to create compelling strategies that drive results. My ambition is to continue honing my skills and contribute significantly to both Brafton and our client\'s marketing efforts, ensuring a robust online presence, acquisition of new leads, enhanced customer engagement and customer retention.With each professional endeavour, I aim to improve on my creative and analytical prowess not only to meet but exceed the objectives set before me.
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