Josh Crawley

Founder & COO Lithium Auto Care Lithium Auto Elixirs @Lithium Auto Elixirs

Salt Lake City, UT, US

Built the business from concept to a multi SKU Amazon brand with profitable unit economics and $500k+ lifetime revenue.•Owned P&L, pricing, and contribution margins; set revenue and CM targets and aligned ads, promotions, and mix to hit them.•Defined the Amazon first growth engine: catalog and positioning strategy, review velocity programs, and launch playbooks across auto & marine.•Led channel strategy (marketplaces, wholesale, DTC) with inventory and cash flow guardrails to prevent stockouts and aged inventory.•Built the operating system: KPI dashboards (sales, ad efficiency, inventory turns), Weekly Business Reviews, and quarterly planning tied to targets.•Recruited/led cross functional partners (creative, ads, logistics); set objectives, cadences, and accountability for execution.•Customer backed roadmap: translated reviews/returns and market data into product decisions (incl. Lithium G Series Marine), discontinuations, and new bets.•Outcomes: 30+ SKUs, 4.5+ average rating, low return rates, positive contribution margins, improved inventory turns.

University of Utah

Bachelor's degree, Business/Managerial Economics