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Current company Axial1 Performance Science
Advertising Services · 41 employees · Founded 2021 · Chicago, Illinois, United States
Axial1 Performance Science is a next generation performance marketing firm that utilizes advanced analytics powered by AI to optimize all drivers and channels of performance for sustainably superior outcomes.
By applying advanced analytics techniques to behavioral science data, Axial1 uncovers the key drivers of behavior by audience — enabling us to optimize targeting, creative and content, media and commerce to maximize profitable growth.
By applying advanced analytics to marketing science data, we identify the keys to optimizing investment allocation for maximum efficiency in achieving the above.
We help companies analytically optimize their marketing performance across the marketing funnel.
Performance Analytics & Strategy:
Messaging Optimization Analytics
Marketing Mix Optimization Analytics
Growth Diagnostics
Segmentation & Targeting
Pricing & Promotions Analytics
Concept & Execution Testing
Performance Media & Growth Marketing:
Paid Search
Paid Social
Programmatic Media
Retail Media
Acquisition Campaigns
Content Marketing
Influencer Marketing
Conversion Rate Optimization
SEO/AEO/GEO
Performance Branding, Creative & Content:
Traffic-Driving Programs
Lead Generation
Branded Response Campaign Development
Website & Landing Page Design/Development
Brand Strategy, Positioning & Architecture
Brand Identity, Expression and Narrative
Content Marketing
Sales Enablement
Full-Funnel Performance Activation:
Brand Awareness Campaigns
Full Funnel Campaign Systems
Lifecycle/CRM/Loyalty
Commerce & Retail Activation