Josh Climans
Senior Manager, Digital Marketing & Business Development @Herzig Eye Institute
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WORK HISTORY
Senior Manager, Digital Marketing & Business Development @Herzig Eye Institute
Initially hired as a marketing manager, I was promoted to senior manager by the CEO with a mandate to lead the B2B and B2C digital marketing functions as a member of the organization’s senior leadership team. In this position, I managed a team of three direct reports to design and execute several marketing and business development campaigns, leveraging various tactics, including: digital marketing (SEO/SEM), social media, webinars, and in-person events. With a limited budget, I was challenged to devise and implement patient-focused campaigns across multiple consumer audiences to strengthen brand awareness and drive patient acquisition. Spearheaded introduction of a lead management process that enabled tracking lead-to-conversion rates, creating a platform for directing the marketing budget to maximize ROI. Instrumental in delivering a 55% period-over-period (6-month) increase in qualified leads, through content marketing, search engine optimization (SEO) and digital marketing best practices. Fuelled a 60% uptick in customer referrals by engaging doctor participation in 30+ educational events. Crafted messages that appealed to the unique needs of various target audiences, and devised effective marketing strategies. Elevated consumer awareness of the company as a center of excellence for laser vision correction and refractive cataract surgery through clear communication of improved level of care and outcomes. Tracked lead generation performance against fiscal year targets that enabled data driven decision making by the Senior Leadership Team on marketing/business development efforts.
EDUCATION
Queen's University
Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General
Professional & Executive Development - Harvard Division of Continuing Education
AI Marketing Course: Transforming Strategies with Generative AI
SKILLS
ABOUT JOSH CLIMANS
As an innovative marketing practitioner, I leverage research, analytics, and technology to craft full-funnel, integrated marketing campaigns utilizing traditional, digital, and social media to drive leads, conversion, and ultimately deliver revenue growth. I take a customer-centric approach to marketing, creating tailored messages designed to drive increased demand through qualified leads, referrals, and new customer acquisition.Throughout my career, I’ve demonstrated my ability as both a strategic thinker and tactical planner to build strong, cross-functional relationships to gain consensus on marketing plans that challenge the status-quo and ensure flawless market delivery. I possess a proven track record of combining market planning, customer and competitor research, and analytical tools that drive organizational efficiencies and repeatable processes to differentiate brands in competitive environments, accelerate market launches, and increase productivity.My people-first leadership style creates a culture of excellence and demonstrates that the best marketing strategies are the product of a team, empowered to take intelligent risks and make bold moves as evidenced by the following: Designing and implementing a B2B marketing program for top referring doctors that exceeded internal growth targets. Leading company-wide roll out of a patient CRM and lead management software to boost efficiency, improve customer engagement, and provide measurable results to inform marketing campaigns. Driving a 55% increase in new leads within the first six months following the launch of a new patient-centric website and landing pages, featuring refreshed content and designs.Areas of ExpertiseBrand Identity Development • Quantitative & Qualitative Market Research • Digital Marketing • Lead Management/CRM • Strategic Planning • Project Management • Vendor Management • SEO/SEM • Content Development • Data AnalysisTechnical ProficienciesMS Office (Word, PowerPoint, Excel, Outlook, Teams) • Zoom • Adobe InDesign Canva • Constant Contact • Google Analytics • Trello • MDprospects (CRM) • Qualtrics • Survey Monkey Knowledge of SPSS, SAP, WordPress
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