Josh Caplan

About Josh Caplan

I\'m a big-picture, brand thinker, writer, and creative strategist.Throughout my career, I\'ve generated ideas that engage people on an emotional level, build brands, and deliver measurable ROI for local, national, and international companies. I\'ve done this in every category (Healthcare, CPG, Sports & Fitness, Financial, Automotive, Home Improvement, Education, Fashion, Non-Profit, and more) and every media: digital, TV, social, print, retail, out-of-home, and branded entertainment for both B2C and B2B brands.I\'ve built, led Creative Departments, won new business pitches, established internal briefing systems, managed budgets, mentored junior talent, written and directed multiple global integrated campaigns, and partnered with CMOs and CEOs.I\'ve also picked up hardware from the industry\'s most prestigious award shows for creativity and effectiveness; including the Grand Prix at Cannes, One Show, Communication Arts, London International Awards, and ABC\'s \"World\'s Greatest Commercials\".I\'ve also written just to entertain, including produced episodes of Fox\'s Emmy Award-winning TV show \'Ally McBeal\'.What else might be helpful to know? I\'m an NCAA National Ice Hockey Champion. So, I’m a big fan of teamwork. If you have a business problem you need help solving, let\'s talk. Here are some of the brands I\'ve been fortunate enough to partner with and help build:VW, Honda, Lexus, ESPN, Subway, Bank Of America, NHL, Sprint, GM, Buick, SunTrust, diet Coke, MasterCard, The United Way, Top-Flite, Ben Hogan, Atari, AM/PM, LA Marathon, Fram Oil Filters, Jiffy Lube, Blue Cross Blue Shield, Foot Joy, Massachusetts General Hospital, Harvard Business School, Burger King, Lincoln Mercury, Portalnd Pirates Hockey, USA Hockey, Harvard University, Clarks Shoes, NJ Devils, Safeway Supermarkets, Malibu Film Festival, AMPSURF, American Century, Double Decker Tours, Cradles To Crayons, The African American Museum Of Art In Philadelphia, Meow Mix, Saucony, Yard Fitness, Molson, Lipton Side Dishes, The Red Cross, Staples, Miller Lite, KitchenAid, Rockport Shoes, TomTom, Backyard Farms Tomatoes, Garnett Hill, Veritas Genetics, Hologic, Leather Head, Bauer, Johnnie Walker, Guinness, Helios, Cleary Insurance, Edy\'s Ice Cream, Carpet One, Shields Health Innovations, The Scottish Rite Freemasons, Harvard Club of Boston, Sparta Science, Breathe BioMedical, BCHL, DeVry University, Praxis, NAC, True Hockey.

Experience

1. Founder Executive Creative Director

   Better

   May 2021 — Present

Education

• Harvard University

  BA, History

Skills

• Interactive Advertising
• Outdoor Advertising
• Digital Media
• Art Direction
• Direct Marketing
• Brand Architecture
• Email Marketing
• Video
• Interactive Marketing
• Branding & Identity
• Interaction Design
• Online Marketing
• Creative Strategy
• Advertising
• Creative Direction
• Information Architecture
• Integrated Marketing
• New Media
• Copywriting
• User Experience
• Content Strategy
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Digital Strategy
• Television
• Concept Development
• Corporate Branding
• Direct Mail
• Mobile Marketing
• Creative Development
• Brand Development