Josette Weinstein

About Josette Weinstein

Hey there! I\'m Josette, a demand generation and growth marketing leader passionate about building predictable pipeline and turning bold ideas into measurable results. With 10+ years of experience in B2B SaaS and tech, I thrive at the intersection of creativity and data—designing campaigns that accelerate customer acquisition, fuel expansion, and scale revenue.I’ve led teams through everything from zero-to-one foundations to multi-channel growth strategies, driving impact across paid media, ABM, lifecycle marketing, and digital demand engines. My approach is equal parts analytical and creative: experiment-driven, metrics-obsessed, and relentlessly focused on outcomes.What excites me most is helping high-growth companies unlock their next stage of scale; whether that’s optimizing funnel conversion, activating new channels, or doubling down on what’s working.Let’s just say: if there’s an opportunity to build, optimize, and grow, I’m in!

Experience

1. Director, Demand Generation & Growth

   SundaySky

   May 2025 — Present

Education

• Rochester Institute of Technology

  Bachelor of Science (BS), Public Relations, Advertising, and Applied Communication

  2010 — 2014

Skills

• Social Media
• Microsoft Office
• Public Relations
• Event Planning
• Photoshop
• Powerpoint
• Social Networking
• Editing
• Public Speaking
• Photography
• Event Management
• Customer Service
• Fundraising
• Indesign
• Adobe Creative Suite
• Social Media Marketing
• Illustrator
• Marketing
• Digital Photography
• Graphic Design
• Proofreading
• Press Releases
• Facebook
• Blogging
• Html
• Wordpress
• Copywriting
• Content Development
• Video Editing
• Case Studies
• Web Content
• Newsletter Production
• Email Marketing
• Competitive Analysis
• Webcasting
• Digital Marketing
• Project Management
• Market Analysis
• Google Adwords
• Google Analytics