Jose Rivas

About Jose Rivas

Dynamic and results-driven Senior Manager of Branded Experiences and Events with over 15 years of experience leading impactful internal events and high-profile external marketing activations. Currently focused on event marketing and brand activations at Starbucks, I specialize in creating immersive, on-brand experiences that connect with audiences and drive engagement.I bring a unique blend of strategic planning, operational excellence, and creative execution to every project—whether it\'s a large-scale consumer activation, a tradeshow presence, or a high-touch internal event. My background in operations and marketing allows me to manage complex programs from concept through completion, always with a focus on ROI, process optimization, and seamless execution.I’m passionate about storytelling through experiences and thrive in fast-paced environments where collaboration, innovation, and attention to detail are key. I’m open to travel for work and am fully relocatable for the right opportunity.Core Competencies:Event Marketing & Activations: Brand storytelling, experiential marketing, consumer engagement, cross-functional collaboration, vendor managementEvent Management: Site selection, contract negotiation, sponsorships, content development, registration, onsite logistics, post-event reportingTradeshow Strategy: Proposal development, logistics, procurement, staffing, ROI measurementMarketing Communications: Campaign development, social media strategy, content creation, collateral management, web and digital marketingFinancial Oversight: Budget management, competitive bidding, procurement, and payment processing

Experience

1. Senior Manager, Events & Communications, Branded Experience Team

   Starbucks

   Feb 2024 — Present · Seattle, WA, US

Education

• San Diego State University

  Bachelors of Arts, Mass Communications

Skills

• Private Banking
• Banca
• Banking
• Corporate Finance
• Derivatives
• Structured Products
• Capital Markets
• Banca De Inversión
• Derivados
• Finanzas Corporativas
• Gestión De Cartera De Clientes
• Financiación De Proyectos
• Project Finance
• Estrategia Empresarial
• Banca Privada
• Inversiones
• Mercado De Capitales
• Riesgo De Crédito
• Acciones
• Structured Finance
• Rentas Fijas
• Análisis Financiero
• Mercados Financieros
• Financial Markets
• Investment Banking
• Credit Risk
• Fixed Income