Jose Luis Reyes Kapoudjian

Category Management - Merchandising Strategist, Beverage & Soda @CVS Health

RI, US

Managed core promotion strategies for a $1B business. Identified business opportunities for the Beverages & Soda team and a subset of categories within the Edibles Team. Cross-functionally collaborated with Finance, Promotion, CMX Platform (Marketing Department) and Category Management teams for strategizing on yearly business-promotional roadmap for driving category business opportunities for the growth in dollars and units sold. • Partnered with Category Management teams to develop and execute promotional plans and activities for everyday and seasonal businesses, driving $1 billion in yearly revenue for the Beverage & Soda category.• Leveraged internal syndicated data software to analyze promotion unit lift and margin, optimizing internal and market performance by +20% month over month.• Performed weekly sales analyses, identifying $10M in growth potential across key segments of the business. • Managed $15M monthly promotional budget for Pepsi, Coca-Cola, Keurig Dr. Pepper, Blue Triton, and Monster items, achieving +35.9% profit growth,+70%-unit sold increase, while reducing write-offs by -15% quarterly.• Negotiated and secured funding from key suppliers including Pepsi, Coca-Cola, KDP Dr. Pepper, and Monster, driving $20M in total category growth year-to-date.• Directed and executed seasonal projects, partnering with CVS\'s inventory team for executing store allocations, resulting in a projected 20.6% average sales growth and 40% total margin for the program• Developed joint business plans with major brands (Pepsi, Keurig Dr. Pepper, Coca-Cola, Monster, Blue Triton, Nestlé), achieving 25% quarterly sales growth and contributing $30M in annual sales.• Solved distribution issue by onboarding a new product, boosting weekly sales by 16%(+$150K) and eliminating inventory risk for two high-traffic stores through supplier collaboration and data-driven analysis

Questrom School of Business, Boston University

Master of Business Administration - MBA, Business

Universidad Santa María

Bachelor's degree, Social Communication, Corporate Communications

Florida International University

Master's in Science, Music Education

Universidad Monteávila

Master of Arts - MA, Business Communications

Florida International University

Master's degree, Music Performance, General