José P. Ríos
Senior Digital Specialist @SPORTFIVE
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WORK HISTORY
Senior Digital Specialist @SPORTFIVE
New York, NY, US
Worked as a consultant for Atlético de Madrid’s English social media accounts, and coordinated their marketing strategy in North America Managed Concacaf’s Nations League and Gold Cup social media accounts achieving the most successful Gold Cup and Nations League Finals to date Reached 968,937,535 total impressions, 169,338,267 video views, and an engagement rate of 2.30% in the 2023 Gold Cup Reached 54,620,947 total impressions, 57,066,237 video views, and an engagement rate of 8.60% in the 2024 Concacaf Nations League Finals Assisted with matchday coverage and content creation for FC Augsburg, BVB, and Flamengo. Curated a smooth communication system with multinational creative team creating content in English, Spanish, French, Arabic, and Korean. Vast experience with on site content capture and creation for major sporting events and activations. Grew the Concacaf Nations League Instagram account by 140% and the Gold Cup account by 67% Covered over 200 matches including Bundesliga, Copa América, Gold Cup, and Brasileirão.
EDUCATION
Emerson College
Bachelor's degree, Journalism
Emerson College
Minor, Political Science
The American School Foundation
High School Diploma
Emerson College
Minor, History
ABOUT JOSÉ P. RÍOS
I am a dedicated digital marketer with a focus and experience in sports and expanding…
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