Joseph Yon

About Joseph Yon

As a Senior Data Analyst with 6+ years of experience, I’m passionate about transforming raw data into compelling narratives that drive business strategy. My expertise lies in uncovering trends and delivering insights directly contributing to data-driven decision-making and measurable business results.Proficient in SQL and various BI tools, I leverage these tools to extract, analyze, and visualize data, helping businesses uncover critical insights. A notable achievement includes optimizing marketing strategies, enhancing customer retention and significantly boosting user engagement.I pride myself on translating complex data into clear, actionable insights for non-technical stakeholders, ensuring that data is collected and effectively used to guide business decisions.Beyond technical skills, I value an ownership mentality, earning trust, delivering high-quality results, in-depth scrutiny, and a bias for action. I thrive in a culture of data curiosity that encourages cross-functional partnerships to ensure alignment in data strategies across departments. By promoting transparency and encouraging a collaborative environment, I ensure that data insights are effectively shared and utilized throughout the organization.I’m driven by the belief that data is a powerful tool for problem-solving and innovation. Whether it’s improving operational efficiencies, refining marketing tactics, or enhancing customer experiences, I’m always looking for new ways to push the boundaries of what’s possible with analytics.

Experience

1. Marketing Data Analyst

   INNOCEAN USA

   Oct 2024 — Present · Huntington Beach, CA, US

   Partner with media, creative, and strategy teams developing measurement frameworks, build metrics, and provide actionable insights for campaigns across various formats and channels, ensuring alignment with client objectives.Collaborate with engineering teams to build a SSOT, implement tracking architectures, standardize taxonomies, and optimize data consistency enabling effective performance analysis across DSPs, DCOs, and Ad Exchanges.Build data products and semantic layers in Databricks and dashboards in Tableau to drive data-informed decision-making across creatives, channels, and media directly supporting increased campaign efficiency and improved ROAS.

Education

• British Columbia Institute of Technology

  Management Certificate, Marketing Communications

• University of Toronto

  Bachelor of Arts (B.A.), History & Sociology

• University of California, Berkeley

  Certification in Data Analytics, Data Sciences and Machine Learning

  2018 — 2019