Joseph Thurston
Content & Seo Manager @Shipup by ZigZag
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WORK HISTORY
Content & Seo Manager @Shipup by ZigZag
Paris, FR
Marketing de contenu chez Shipup, un SaaS basé à Paris qui révolutionne l\'expérience post-achat pour des e-commerçants comme L\'Occitane, Carrefour, Yves Rocher et Jacquemus.• Animation de la présence LinkedIn, sur la page Shipup ainsi que sur les comptes utilisés par les Key Opinion Leaders (CEO, Head of Sales.), pour renforcer visibilité et engagement.• Création de témoignages clients (Courir, Faguo, Micromania…) adaptés aux équipes Sales et Customer Success et intégrés aux campagnes marketing, y compris les emailing Customer Success, pour valoriser la proposition de valeur et soutenir la génération de leads• Optimisation SEO du site web et du blog afin d’augmenter le trafic organique et les conversions• Développement des relations presse pour renforcer la notoriété et la crédibilité de la marque• Développement de partenariats stratégiques : Shopify, Klaviyo, Yotpo.
EDUCATION
Université Paris Dauphine - PSL
Master of Science - MS, Marketing and Strategy
International School of Los Angeles
International Baccalaureate Diploma, Visual Art, French and English Language and Literature
Newcastle University
Bachelor of Arts (Honours), Media, Communication and Cultural Studies
ABOUT JOSEPH THURSTON
Results-driven marketer with 4+ years of experience in content marketing and SEO, currently working at Shipup, a SaaS platform redefining the post-purchase experience for eCommerce brands.Native English and fluent in French, I combine a data-driven, ROI-focused approach with creative insight to build content strategies that drive measurable growth, particularly in B2B SaaS environments. I also leverage AI-powered tools and efficient workflows to scale content production, optimize performance, and focus time where it creates the most impact.Beyond performance metrics, I am drawn to the human side of content. I enjoy collaborating with partners and customers to turn real conversations into customer stories, case studies, and thought leadership that influence buying decisions and build trust.A non-exhaustive list of things I do: Content strategy, copywriting, and storytelling SEO and organic growth Social media and content distribution PR, partnerships, and co-marketing Customer stories and case studies AI-assisted content workflows Website content management and EN/FR localization
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