Joseph Tarry

VP of Strategy @Corporate Traditions

US

Spearhead strategic growth initiatives across multiple verticals, including corporate gifting, promotional campaigns, and partnership development-Drive market expansion and customer acquisition by identifying and capitalizing on emerging trends in employee engagement and recognition-Lead cross-functional planning processes to align company vision with execution, including product innovation, sales enablement, and brand positioning-Architect new verticals and go-to-market strategies-Collaborate directly with the CEO and executive team to evaluate investment opportunities, operational efficiency, and long-term scalability-Build strategic partnerships with HR teams and marketing leaders to position Corporate Traditions as a preferred gifting provider-Develop data-backed frameworks for assessing customer lifetime value, retention strategies, and catalog optimization-Oversee strategic planning cycles, from annual planning to quarterly reviews, ensuring objectives are measurable, trackable, and achievable-Mentor and support team leads in business development, marketing, and client success to align efforts under a cohesive strategic roadmap.

Belhaven University

Master of Arts - MA

Brigham Young University

Bachelor of Science - BS