Joseph Proudfoot
SVP - Digital Products & Capabilities Director @Huntington National Bank
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WORK HISTORY
SVP - Digital Products & Capabilities Director @Huntington National Bank
Columbus, OH, US
Director of Digital Products for Consumer and Business Banking- Responsible for digital capabilities including authentication, Zelle, Bill Pay, PFM/BFM, alerts, chat and account aggregation- Leads the digital strategy and execution of CBB strategic initiatives - Leads the development of digital sales solutions including account opening, loan originations, advisory services, and digital shopping experiences - Designs sales enablement strategy leveraging Salesforce and Marketing Cloud
EDUCATION
The Ohio State University Fisher College of Business
MBA, Finance, Strategy
Southern Illinois University, Carbondale
BS, Aviation Mgnt/Flight
ABOUT JOSEPH PROUDFOOT
At the helm of digital transformation for Huntington National Bank, my role as SVP - Digital Products & Capabilities Director centers on enhancing the digital experience for both consumer and business banking sectors. My competencies lie in orchestrating the strategy and execution of critical initiatives, such as evolving digital sales solutions and implementing dynamic sales enablement strategies with Salesforce and Marketing Cloud.Bringing a relentless focus to the integration of decision science for lead optimization and the crafting of customer journeys, my strategy aims to bolster engagement and elevate the quality of leads. With a proven track record in digital innovation, my mission is to drive change that not only creates impact but also fosters a culture of continuous learning and improvement within our digital landscape.
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